Sunday, March 14, 2010

SmugMugPro Coupons, Events, Packages

I love SmugMug. To paraphrase Victor Kiam, I love SmugMug so much I took a job with them!

I have used SmugMug to host my photos on line since January of 2004. I love the clean, beautiful display of my photos, I love the security of the on line back up and the ability to use password protection and watermarking for my photos. I love the customer service and responsiveness I experienced as a customer, and love being able to provide the same now that I am an employee.

But, in addition to being a SmugMug Support Hero, I am still a photographer trying to earn some income from this passion of mine! Do what you love and it won't feel like work, right?

Well, three new features released in the last few months have made it so much easier for me to do what I love and increase sales, so that I can keep doing what I love.

Coupons and Print Credits - a great way to encourage sales, for sure. Print Credits are a great tool for an event photographer to use. Pre-sell prints, or print packages at your event, provide the customer a print credit and then they are able to pick and choose the photos that they want from the convenience of their own home computer. As the photographer, you've made the sale. And you have made the customers life easier by eliminating the line up and wait for your on site displays.

Packages - a great tool to combine multiple print sizes into one price. Perfect for a sport photographer, to be able to give customers a predefined package at a great price, and simplify the customer's decision making process. With a SmugMug package, you can again presell it via a print credit, and then send your client a link to their proofs, for them to pick their favorite and make their purchase!

And speaking of customers picking favorites, well enter the event marketing tool and favorites. Give your customers special access to a gallery or group of galleries by creating an event for them. This will provide them with a tool to identify their favorite photos, place those into a virtual gallery to more easily compare and choose the right shots, and then let you know which choices they made! This is another tool to make your customers overall experience easier, better, less stressful and this will translate into more sales for you!

Bravo SmugMug on the release of these features. SmugMug Pro's - you must start using these features! You will be amazed by them, and how much nicer they make your customer experience!

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